How could the three forms of data collection be used together in the opening stages of the change process at Minnesota Biolabs?
Read the case “Transferring Innovation Across National
Boundaries,”
Write a 5 page paper (1500 or more words) in APA format
Below is a recommended outline.
1. Cover Page
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. How could the three forms of data collection be used
together in the opening stages of the change process at Minnesota
Biolabs?
b. Define how the Informal Design Elements for Building High
Commitment would apply to this case.
c. What predictions would you make for the success of getting
the country general managers in Europe and Japan to adopt the new
product?
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of
your paper according to APA format and REFERENCED DOCUMENT MUST BE
MAXIMUM 5 YEARS.
CASE STUDY
TRANSFERRING INNOVATION ACROSS NATIONAL BOUNDARIES Imagine
entering a hospital for treatment of a medical condition only to
come down with a far more serious, perhaps even life-threatening
disease caused by that very treatment. That, unfortunately, is an
increasingly common experience in hospitals located in the United
States and elsewhere. The culprit is often an infection transferred
to the patient through a tainted “injectable”: that is, a needle,
an IV drip, and so forth. This is known as a sepsis infection: an
overwhelming infection of the blood stream resulting from
toxin-producing bacteria (endotoxins). National health regulatory
agencies seek to limit such negative outcomes by requiring that
products intended for injection be tested.
Minnesota Biolabs Traditionally, tests for sepsis infection
were performed on live animals—rabbits, for the most part—lead to
the animal’s death. Minnesota Biolabs (MB) was one of the companies
that supplied rabbits to the producers of injectable devices.
Headquartered in suburban Minneapolis, MB served customers—mainly
pharmaceuticals but also university and private laboratories—in
over 20 countries. Europe was divided into three MB national units,
MB-France, MB-Germany, and MB-United Kingdom. A fourth country
unit, MB-Japan, served Asian markets. Each of those four
units—France, Germany, the United Kingdom, and Japan—was managed by
a country general manager. That general manager was typically left
alone to operate his or her unit autonomously. Corporate
headquarters set annual growth goals for the units and measured
their profit and loss. As long as the units performed according to
those goals, the managers were paid a bonus and mostly left alone.
Strategies, product decisions, and acquisitions were determined by
corporate executives in the States and communicated to these
country managers. MB’s CEO frequently said that he liked this
approach to management because it delineated clear lines of
authority and responsibility. Country managers also preferred this
autonomy. They were allowed, they believed, to decide on local
strategies that best served their customers while maintaining good
relation- ships with the national regulatory agencies to which they
needed to respond. MB’s exceptional history of sustained,
profitable growth reinforced the belief of managers that this was a
well-designed organization.
The Search for an Alternative Test In the early years of the
21st century, MB began to look for an alternative method of testing
for sepsis infection in injectable products. As animal rights
became increasingly important, MB sought a methodology that would
leave the animals alive. Because most of MB’s growth over its
history had come from acquiring other businesses and integrating
their products into the company’s offering, that is what MB
executives sought to do now. An opportunity arose when a small,
Rhode Island-based company received government approval for a test
known as Sepsis Detection Test (SDT). Instead of conducting tests
in live rabbits, SDT used blood extracted from horseshoe crabs for
the tests. After extraction, the crabs were returned to the ocean
where they were able to regenerate lost blood. MB purchased the
company, and horseshoe crab-based testing quickly became the
standard for the United States. In addition to leaving test animals
alive, SDT was both less costly and more profitable for MB than the
previous rabbit tests. After several years of rapid growth in its
home market, MB executives urged country general managers in Europe
and Japan to move from rabbit-based tests to SDT. At the annual
strategy meeting in Minneapolis, corporate executives presented the
business case for SDT and urged the country general managers of
MB-France, MB-German, MB-United Kingdom, and MB-Japan to switch
over their product line. The country general managers agreed to
move forward as quickly as possible.
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