Read Apple 2014 and The Global Smartphone Industry case(page281-299) carefully at first, and then, finish the Short Written Assignment: Typed, outline format, 2 pages , complete Ch.4 Exhibit 4.7 – Summarize your conclusions in one page
Using the Apple 2014 case and Ch. 4, Exhibit 4.7(attached picture or in page 133) (Forces and PESTEL Factors Driving Competition) Summarize your conclusions from Exhibit 4.7 – Length 2 pages (Completed exhibit 4.7 plus 1 page write,-up outline, bullets) Using the Apple 2014 case ASTC and Ch. 4 Exhibit 4.7 (Forces and PESTEL Factors Driving Competition) fill in Exhibit 4.7 for Apple and of the Global Smartphone Industry. How might each competitive force (i.e., customer bargaining power, supplier power, other forces) of the global smartphone industry differ from the perspective of Apple versus other smartphone manufacturers?
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