In approximately 250 words,

• Describe the company’s history, products, and major competitors, company financials, descriptions, history, property, subsidiaries, officers and directors and by accessing the Business Insights database.

Next, conduct a SWOT analysis using the . Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Copy and paste the completed table from the template into your SWOT analysis paper.

In the evaluation portion of your paper of your SWOT analysis:

• Describe the specific areas that indicate a need for change.
• Determine what changed objectives, or newly implemented interventions, are required to improve the company’s position within its market.
• Assess the trending performance of the company and provide recommendations for improvement.

The SWOT Analysis paper

• Must be from five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style
• Must include a separate title page with the following:
  • Title of SWOT Analysis
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly and/or credible sources

• Must include a separate references page that is formatted according to APA style