Running Head: COMMUNITY HOSPITAL DISTRIBUTION CHANNELCommunity Hospital Distribution ChannelNameInstructorInstitutional AffiliationDate12COMMUNITY HOSPITAL DISTRIBUTION CHANNELA distribution channel basically refers to a sequence or simply business intermediariesthrough which goods and services pass through until they reach the final consumer. In most casesbusiness channels of distribution include wholesalers, retailers and distributors. They enhancetime and place mobility of goods and services in the market. Without the distribution channels,time and place mobility of goods cannot be achieved since no intermediary to connect theproducers or manufacturers with the end consumers (Boone & Kurtz, 2013). In marketingdistribution, there are two main types of distribution namely direct and indirect distribution. Thechoice of the distribution technique will depend with the product being produced or the companyproducing that particular product. The direct distribution in essence occurs when the productgoes directly to the consumer from the producer or the manufacture while indirect distributionwill require other intermediaries (Boone & Kurtz, 2013).Local community ...
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