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Overview Watch Course Related Videos: Throughout the course, you will be required to watch various course-related videos located in Canvas. Each one of the videos will help you understand Crisis Communication on a deeper level. Make a connection to the readings, videos or recordings for the week. Posts will be made in the Canvas discussion forum. Each post should be at least 3 paragraphs in length. To-do List: Read Benoit, W. L. and A. Czerwinski. (September 1997) A critical analysis of US Air’s image repair discourse. Business Communication Quarterly; New York; 60(3) pp. 38-57. Read Coombs, W.T and Sherry Holladay. (September 2008). Comparing apology to equivalent crisis response strategies: Clarifying apology’s role and value in crisis communication. Public Relations Review, (34 (3) pp. 252-257. Read Rowland, Robert C.; and Angela M. Jerome (Aug 12, 2004 ) “On Organizational Apologia.” Communication Theory; 14, 3; pp. 191+. Read Johnson, Ward (Summer 2007) Preserving the hokie spirit at Virginia tech. Public Relations Strategist, 13(3) pp. 6-13 Watch: Managing a Crisis and Your Company’s Reputation

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