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  Directions: Provided are three prominent researchers/theorists and their respective research. Through scholarly research, analyze the implications for each of the researched areas in the past and present. Use APA formatted in-text citations, and list your references at the bottom of the document.   Researcher/Theorist Researched area Summary of research What impact did the research have on past and present social psychological ideals? How did the media, past and present, influence societal behavior? Stanley Milgram Obedience to Authority Figures (1961) By administering electro-shock, Milgram observed and recorded to what extent people would continue an action of harm if encouraged to do so by an authority figure (McLeod, 2007)     Philip Zimbardo Aggression-good to evil (1971 & 2007) Zimbardo embarks on explaining, through psychological theories and practices, why seemingly ordinary good people commit despicable acts; in essence they turn evil. This research is the follow up to Zimbardo’s Stanford Prison Experiment. The experiment was supposed to last 2 weeks, but was stopped after 6 days (Zimbardo, 2006)     Solomon Asch Conformity (1951) Asch reconstructs Sherif’s (1935) conformity study to determine if an individual will conform to a group norm if pressure is applied from the majority of the group (McLeod, 2008).       References:  

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