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You are asked to conduct a Porters Analysis integrated with sustainability to evaluate the power structure within Micro

You are asked to conduct a Porters Analysis integrated with sustainability to evaluate the power structure within Microsoft’s Industry
AVOID  third-party sources such as Fern Fort University, Business Strategy Hub, or similar websites that are not peer-reviewed and are sometimes nothing more than a personal blog of an amateur consultant.

Company: Microsoft

New Entrants   (generally refers to startups)  

  1.  What barriers to entry are in place for potential startups? To what degree does this impact established corporations? (barriers could include high cost, specialized knowledge required, government restrictions such as permits needed, resources that are unavailable, etc.)  

  2. To what degree does economies of scale impact new entrants? How does this impact existing companies?  

  3. Does a lack of intellectual property protection exist, giving new entrants influential power over the company? Explain.   

  4. Does a lack of brand loyalty exist, giving new entrants influential power over the company? Explain.  

Competitors
  1. Is there low growth into new markets within the industry, giving competitors influential power over the company? Explain?  

  2. Are there low switching costs, giving competitors influential power over the company? Explain?  


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