Final Paper Develop a marketing plan for the successful development,
commercialization and introduction of any product of your choice in
the market place. You are required to: (1) analyze the general
business situation in detail, including organizational strengths
and weaknesses, environmental opportunities and threats, industry
trends, and direct and indirect competition. Based upon your
situation analysis, you will (2) develop an organizational mission
and forecast performance goals. Based upon your objectives, you
will (3) create a marketing strategy. Based upon your strategy, you
will (a) segment and target potential customers. Based upon your
customer targets, you will (b) choose an appropriate and integrated
marketing mix, including: products and services, pricing, promotion
and advertising, distribution and location, and other elements of
the marketing program â the summary and specific recommendations
for the execution of the plan. The Final Paper: Must be eight (8) double-spaced-pages in length, exclusive of
Appendix, References, Exhibits, etc., and formatted according to
APA style as outlined in the approved APA style guide. Purchase the answer to view it
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